Marketing your home requires a plan. That's why I don't just put your home on the multiple listing database and sit back and wait. I will put a detailed marketing plan in writing and give you a copy of it.We will review the marketing plan every two weeks to ensure it is being executed as it was written. My marketing plans are customized to each home, and include:
- Information on staging your home for best showings
- Full multiple MLS exposure
- Your home featured with a premium listing on all of the major national realty search websites
- A Video Virtual Tour of your property
- Open Houses
- Broad Internet exposure using search engines
Successfully Selling your Home Requires a Detailed Marketing Plan
Copyright 2017 Renee Revson All Rights Reserved
Call me today, I'd love to get to work for you!
Selling Your Home? Don't Make This Common Mistake:
Many Real Estate companies have random agents answering office calls that come in from ads and signs about your home. That's great for the agent, but very bad for you since these agents may be new, know absolutely nothing about your home, or are a low producing agent. After all, there is a reason they are in the office answering phones and not out working with clients. The person most qualified to answer questions about your home and sell it is the agent who listed it. They have seen it for themselves and know all of the details that you have informed them of (Like the new mechanicals that you may have replaced, or the remodeling that you may have done). That's why at Realty Executives, EVERY call that comes in about your home is handled by the LISTING AGENT. No exceptions.I will personally take every call that comes in for your home.
The real estate industry is changing. Home buyers no longer check the classified sections of the newspaper to find their next home. Today's home buyer is more sophisticated, just as you located my online presence, they use information technology to aid them. The National Association of Realtor's (NAR) ongoing study of where buyers come from shows that 90% of buyers start their home search on the Internet. That's why it is so critical to find an agent that invests in premium online advertising programs from the top national real estate websites. I ensure that your home shows up at the top of the search results, instead of buried in them. This will enable your property to receive maximum exposure which will ultimately get your home sold at the highest price. I utilize DRONE aerial and interior video to showcase your home in the best way possible.
The Information Technology Advantage
There are always the necessary steps to investing in real estate and hopefully you've noticed many of them on this page. However, there are also unnecessary steps sellers can walk down when it comes time to put their house on the market.
For example, the seller in Poughkeepsie, who thought the half bath the builder had located at the back of the house would really be better situated toward the front of the main level (though all the other similar models had the powder room in the same place for the previous 15 years). The seller was so hung up on this detail, that he just had to move it -- and did -- for thousands of dollars, just so he could get it on the market the "right way." The seller’s hang-up may have settled some deep-rooted emotional need for him, but it didn't draw any more buyers, and his bottom line was spent. You might say, that was a costly mistake.
In my business, I've seen each one of these mistakes played out and it just makes me shake my head as to why, sellers go ahead with undesirable strategies, instead of listening to the voice of an experienced professional.
The seven costly mistakes:
Mistake 1: Putting the home on the market before it's ready. Most times this happens because the seller gets is unwilling to wait or waits too long and has pushed themselves up against a moving deadline without getting the pre-sale work done. So the home goes on the market with the worn-stained carpet (that gets replaced during the marketing of the home); or they are painting the inside of the home while it goes on the market. Presentation is everything -- so it is necessary to get the work done before putting the property on the market.
Mistake 2: Over improving the home for the neighborhood. This happens with additions, bump outs, and upgrades that make the home stick out from among the competing homes so much that it looks peculiar, instead of a nice addition to the community.
Mistake 3: Pricing the home based on what the seller wants to net. This pricing method always ends in failure. Sellers can control the "asking" price, but they don't control the "sales" price. The market does. It doesn't matter what the seller wants, the price is determined by the reality of the market.
Mistake 4: Hiring an agent based on non-business factors. Make sure you're hiring a professional with selling experience. It might be nice to hand over your largest asset to your niece who just got her license -- but every expert will tell you the same advise: demand a top producer who is experienced in marketing and is an expert in negotiating with a proven track record.
Mistake 5: Getting emotionally involved in the sale of the home. This is one of the biggest challenges home sellers face when they put their home on the market. Your house is no longer a home once you put it on the market. It needs to be prepared, marketed and priced as a commodity. It doesn't matter what you "want", only what the market can bear on pricing. People are going to come in and beat the bushes, so to speak, and you can't get emotional about how they may or may not appreciate the little things of your home of ten years has to offer.
Seven Costly Mistakes Sellers Make
Mistake 6: Trying to cover up problems, or not disclosing them. Most states have a property disclosure/disclaimer form -- use it wisely. Just because you didn't’claim certain problems that couldn't be seen, doesn't mean you can’t be sued later for the leaky basement, or dilapidated heating/air system that's discovered 30 days after settlement.
Mistake 7: Not getting your ducks lined up before trying to sell. This would involve financing, reading the fine print on your current mortgage, and not listening to the particulars of your local market, etc. If your local market is indicating lower home prices, then lower the price early, not later -- it will cost you more. If the local market is indicating selling your home first, then buying the second home, do it in that order, not vice versa.
An experienced realtor will prevent you from making these mistakes.
Whether you are buying or selling, one of the most important choices you will make is selecting a real estate agent. There is an old saying in the real estate Industry: "If you don't have a friend in real estate, you don't have any friends". With so many agents to select from, should you choose your co-workers spouse, or maybe your neighbor next door? Will you be using them, or will they be using you? Every expert will give you the same advice: DEMAND EXPERIENCE.
The real estate industry has a high number of new and inexperienced agents, as well as many part time agents. Having a real estate agent that sold houses years ago doesn't help you today. Experts will tell you to demand a full time top producer. Interview agents, and have them document to you all of the homes they have sold during the last 12 months. Have them show you the price, as well as the dates of these sales. Too many times, sellers realize too late that the agent they selected has only sold one or two homes the entire year. Anyone can list your home, you need a top producer to sell it.
Renee Revson is the #1 TOP PRODUCER for 2017 at the national real estate company REALTY EXECUTIVES. Renee has the designation of REALTOR and was the #1 top agent in the Dutchess County for MOST HOMES LISTED AND CLOSED in 2017. According to the Mid-Hudson Multiple Listing Service from 2008 through 2017, Renee Revson sold more homes than any other Dutchess County Real Estate agent.
Demand An Experienced Top Producer
Find Out With A Free, No Obligation
"Comparative Market Analysis"
If you're planning to sell your home, I will be happy to help you determine your home's current market value by preparing a Comparative Market Analysis (CMA) . A CMA is a detailed report that takes into account all the variables that may affect the value and marketability of your home. Some of these factors include:
Comparable Property Data - Research of similar homes currently on the market, as well as recently sold homes and expired listings.
Market Conditions/Competition - Economic seasonal trends, and the number of competitive homes on the market affect demand.
Location - Real estate is all about location, location, location. Proximity to schools, transportation, and length of commute play a significant role in determining price.
Mortgage Conditions - Interest rates and anticipated movement up or down affect a purchasers buying power.
Appearance - The appearance, maintenance, and upkeep of your home factor into your ultimate final value.
You don't need someone to "list" your home, you need Renee Revson, Dutchess County's Top REALTOR® For 2017 for MOST HOMES LISTED AND THEN SOLD, to SELL it by making a significant dollar investment in marketing your home.
Call me today and I will be happy to prepare this detailed report for you without obligation.